Digital Marketing Specialist

Job Description: - We are looking for a passionate and results-driven Digital Marketing Specialist to manage all digital marketing efforts including SEO, SEM, social media, email marketing, and lead generation campaigns. - The ideal candidate should be creative, analytical, and experienced in executing data-backed strategies that drive online presence and customer acquisition. Key Responsibilities: SEO & SEM: - Implement and manage on-page and off-page SEO strategies. - Run and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram). - Perform keyword research and competitor analysis. Social Media Marketing: - Plan and execute campaigns on platforms like LinkedIn, Facebook, Instagram, and YouTube. - Monitor engagement, reach, and conversions from social campaigns. Email Marketing: - Create, schedule, and manage email campaigns (newsletters, promotional emails, follow-ups). - Analyze open rates, CTRs, and optimize for performance. Content Marketing: - Collaborate with content writers and designers to create landing pages, blog posts, creatives, etc. - Ensure content aligns with SEO best practices and campaign objectives. Analytics & Reporting: - Use Google Analytics, Search Console, and other tools to track and report on website performance and campaign ROI. - Provide insights and recommendations for continuous improvement. Requirements: - Bachelor s or Master s degree in Marketing, Business, or a related field. - 1 3 years of proven experience in digital marketing roles. - Proficiency in Google Ads, Google Analytics, SEO tools (Ahrefs, SEMrush, etc.), Email Marketing tools, and Social Media Platforms. - Strong analytical, communication, and project management skills. - Experience in the EdTech industry or SaaS industry is a plus. Skills: Content Marketing, Google Ads, Social Media Marketing, Google Analytics Experience: 0.00-3.00 Years