D2C LIFESTYLE BRAND MANAGER (RETAIL/ D2C)

About the Opportunity A fast-scaling D2C lifestyle brand operating at the intersection of fashion, wellness, and home essentials, we’re building culturally resonant products that drive habitual customer engagement and repeat purchasing. Our brand thrives on digital-first storytelling, agile product development, and data-led merchandising—all powered by a team that believes in turning insights into action and aesthetics into revenue. Role & Responsibilities - Own the P&L and end-to-end performance of assigned product categories—tracking sales, margins, inventory turns, and customer LTV. - Lead product assortment strategy, seasonal planning, and vendor negotiations to align inventory with demand signals and trend velocity. - Drive lifecycle management—from concept ideation to post-launch optimization—ensuring products meet aesthetic, functional, and commercial benchmarks. - Collaborate cross-functionally with Marketing, UX, Supply Chain, and Customer Care to align product launches with campaign timing, conversion, and post-purchase experience. - Translate customer behavior data, competitive intel, and social listening into actionable merchandising insights and assortment adjustments. - Build and champion a brand-led, insight-driven retail calendar that balances evergreen heroes with agile trend drops and limited editions. Skills & Qualifications Must-Have - Google Analytics - Shopify - Merchandising Systems - Category Management - Inventory Planning - CRM Platforms - Excel / Google Sheets (Advanced) - Competitive Analysis Preferred - Experience with Klaviyo or Mailchimp - Familiarity with ERPs (e.g., SAP, NetSuite) - Background in fashion, home, or wellness D2C brands Benefits & Culture Highlights - Ownership-driven culture with direct P&L accountability and autonomy to experiment and scale. - Dynamic, fast-paced environment where your product decisions impact real-time revenue and customer buzz. - Access to real-time customer data, trend dashboards, and agile cross-functional teams to execute quickly.