Performance Marketing Specialist

Location: Gurgaon / Gurugram Work Mode: Hybrid Company: Scaler Studios Experience: 2–5 years preferred Type: Full-time Pay: ₹30,000 – ₹50,000 per month, based on experience and skill set About the Role Scaler Studios is hiring a Performance Marketing Specialist who can manage paid ad campaigns, understand tracking, think analytically, and work closely with the creative team to test winning ad angles. This role is ideal for someone who understands Meta Ads, Google Ads, GoHighLevel, GTM tracking, analytics, funnels, creative testing, and campaign optimization . We are looking for someone based in Gurgaon/Gurugram only , as this is a hybrid role. Key Responsibilities Plan, launch, and manage paid ad campaigns on Meta Ads and Google Ads Set up and manage campaigns for lead generation, sales, and appointment booking funnels Work with GoHighLevel for CRM, automation, lead nurturing, pipelines, and reporting Set up and troubleshoot tracking using Google Tag Manager, Meta Pixel, Google Analytics, conversion events, UTMs, and Meta Conversions API Analyze campaign performance and make decisions based on data Track key metrics such as CPL, CPA, ROAS, CTR, CVR, lead quality, and funnel conversion rate Create testing plans for ad creatives, hooks, landing pages, audiences, and offers Work with the creative team to suggest new ad ideas, angles, hooks, and creative concepts Help improve campaign performance through creative testing and funnel optimization Prepare performance reports and explain results clearly to the internal team or clients Identify what is working, what is not working, and what needs to be tested next Coordinate with designers, editors, copywriters, and sales teams to improve marketing results Requirements Strong experience with Meta Ads and Google Ads Good understanding of GoHighLevel Experience with GTM, Meta Pixel, Google Analytics, tracking setup, conversion events, and Meta Conversions API Strong analytical thinking and ability to read marketing data Understanding of creative testing, ad fatigue, hook testing, and performance creatives Good English communication skills, both written and verbal Ability to create clear campaign reports and insights Strong attention to detail Ability to work in a fast-moving agency environment Must be based in Gurgaon/Gurugram Comfortable with hybrid work Good to Have Experience working with marketing agencies Experience with lead generation campaigns Experience with landing page funnels Knowledge of email/SMS automation Understanding of direct-response marketing Experience working with video ads, UGC ads, static ads, and motion creatives Who This Role Is Perfect For This role is perfect for someone who does not just “run ads,” but understands the complete marketing system — from ad creative to landing page, tracking, CRM, lead quality, and final conversion. We want someone who can look at a campaign and understand: Why the CPL is high Why the leads are not converting Which creative angle should be tested next Which audience or keyword needs optimization Where the funnel is leaking How to improve tracking and reporting What We’re Looking For We are looking for a smart, proactive, and performance-driven marketer who can take ownership of campaigns and bring fresh ideas to the table. You should be comfortable working with data, creatives, funnels, automation, and client results. Location Requirement This is a hybrid role based in Gurgaon/Gurugram only . Candidates from Gurgaon or nearby areas will be preferred.