Marketing Operations Manager

Job Description The Lead - Marketing Operations will be responsible for building a scalable reporting and analytics framework that enables data-driven decision-making across Marketing, Sales & Revenue Operations. This role will own Salesforce reporting, BI dashboards, funnel analytics, operational insights, and executive reporting while driving continuous process optimization through data, trends, and analytical recommendations. The ideal candidate should have deep expertise in Salesforce reporting, CRM analytics, and Business Intelligence platforms such as Tableau, Power BI, Looker, or similar. They should possess strong SQL and analytical skills, be able to work with large datasets from multiple systems and transform complex business requirements into executive- ready dashboards and actionable insights. Key Responsibilities: • Create, manage, and optimize Lead Funnel Conversion reports in Salesforce and BI dashboards to provide visibility into Marketing and Sales performance. • Design and maintain Lead-to-Cash executive dashboards, enabling leadership to track pipeline creation, conversion, revenue performance, sales productivity, and overall business health. • Develop scalable reporting frameworks for Lead Generation, Campaign Performance, Pipeline, Attribution, Sales Acceptance, Lead Routing, SLA adherence and Marketing ROI. • Build interactive dashboards and analytical solutions using Tableau, Power BI, Looker, CRM Analytics, or similar BI platforms, integrating data from Salesforce, Marketo, Snowflake, Databricks, and other enterprise systems. • Perform advanced data analysis to identify funnel bottlenecks, routing inefficiencies, campaign performance trends, data quality issues, and operational risks while providing recommendations to improve conversion, productivity, and business outcomes. • Partner with Marketing, Sales, RevOps, CRM Operations, Analytics, and IT teams to understand reporting requirements and translate business needs into scalable reporting and visualization solutions. • Lead the standardization of reporting, KPI definitions, dashboard governance, and data quality across Salesforce and Marketing Automation platforms to ensure consistent reporting across the organization and drive operational excellence by proactively identifying automation opportunities, simplifying manual processes, optimizing lead lifecycle management, and recommending process improvements based on data, trends, and business insights. • Develop executive-level reporting for WBR’s, QBR’s, operational reviews, and leadership presentations with actionable recommendations backed by quantitative analysis. • Perform root cause analysis on operational issues related to lead routing, campaign performance, sales productivity, pipeline conversion, and reporting discrepancies while partnering with cross-functional teams to implement long- term solutions. • Build predictive and trend-based analytical models to help leadership forecast lead volumes, conversion rates, SLA performance, resource planning, and pipeline growth. • Ensure reporting accuracy through regular audits, validation, reconciliation, and governance of Salesforce and Marketing Operations data.