Google Ads (AdWords) / SEM Executive

Overview We are looking for a passionate and result-oriented Google Ads (AdWords) / SEM Executive to join our digital marketing team. The ideal candidate should have hands-on experience in planning, executing, monitoring, and optimising paid search campaigns to generate quality leads and maximise ROI. Key Responsibilities - Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, Shopping, and YouTube). - Conduct keyword research and competitor analysis. - Optimise - campaigns to improve CTR, Quality Score, conversions, and ROI. - Monitor daily campaign performance and budget allocation. - Perform A/B testing for ad copies, landing pages, and bidding strategies. - Track campaign performance using Google Analytics and Google Tag Manager. - Generate weekly and monthly performance reports. - Analyze conversion data and recommend improvements. - Stay updated with Google Ads policies and industry trends. - Collaborate with the SEO, Content, and Sales teams to improve lead generation. Required Skills - Strong knowledge of Google Ads. - Experience with Google Analytics (GA4). - Knowledge of Google Tag Manager (GTM). - Keyword research using Google Keyword Planner and other SEO tools. - Understanding of CPC, CPA, CTR, ROAS, Conversion Rate, and Quality Score. - Basic knowledge of SEO and landing page optimization. - Strong analytical and reporting skills. - Good communication and problem-solving abilities. Preferred Qualifications - Bachelor's degree in Marketing, Business, Computer Science, or a related field. - Google Ads Certification is preferred. - Experience in B2B SaaS or Software Product Marketing is an added advantage. Experience - 1–3 years of experience in Google Ads / SEM. - Freshers with Google Ads certification and hands-on project experience may also apply.