Digital Marketing Manager

Role Overview (Digital Marketing Manager (3–5 Years Experience) We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads. This role is a mix of organic growth + paid campaigns + outbound outreach . Key Responsibilities 1. Organic Growth (SEO + Content) - Manage and improve website SEO (on-page + off-page) - Plan and publish content (blogs, landing pages, case studies) - Improve search rankings and organic traffic 2. Social Media Management - Manage LinkedIn and other relevant platforms - Create and schedule posts consistently - Build brand presence and engagement 3. Outreach & Lead Generation - Run outbound campaigns via LinkedIn and email - Identify target prospects and generate leads - Build and manage outreach pipelines 4. Email Marketing - Create and execute email campaigns - Handle newsletters, cold email sequences, and follow-ups - Track performance and optimize campaigns 5. Paid Marketing (Ads) - Run and manage ads on Google, LinkedIn, and Meta - Optimize campaigns for lead generation and ROI - Test creatives, audiences, and messaging 6. Analytics & Optimization - Track performance across channels - Improve conversion rates and campaign effectiveness - Share simple, actionable reports What We’re Looking For - 3–5 years of experience in digital marketing (preferably IT/services) - Strong understanding of SEO, social media, and lead generation - Experience with LinkedIn outreach, email tools, and ad platforms - Ability to execute independently (hands-on role) - Data-driven mindset with focus on results Nice to Have - Experience in B2B or SaaS marketing - Familiarity with tools like HubSpot, Apollo, Google Analytics, etc. Skills:- Social Media Marketing (SMM), Lead Generation, LinkedIn, Outreach, Email Marketing, Digital Marketing and Search Engine Optimization (SEO)