Product Marketing Lead- Vertoz

What we want: We are looking for a B2B product marketing professional with 6–10 years of experience in product marketing, positioning, or category strategy, preferably across cloud, IT services, infrastructure, or enterprise software. The ideal candidate should have experience positioning multiple brands or product lines, working with technical and commercial buyers, creating customer case studies, and driving marketing-sourced pipeline. Strong writing skills are essential. Who we are: Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website here. What you will do: •Own brand architecture and determine how the CloudTech businesses should be positioned. •Define and develop category positioning for each business and the overall division. •Build messaging and narratives for different buyer segments. •Own customer case studies as a critical business requirement. •Drive demand generation and marketing-sourced pipeline across the division. •Lead the growing marketing team across content, co-marketing, demand generation, and product marketing. Requirements •6–10 years in B2B product marketing, positioning, or category strategy. •Experience in cloud, IT services, infrastructure, or enterprise software. •Experience positioning more than one brand or product line. •Experience positioning technical products for both technical and commercial buyers. •End-to-end experience in creating customer case studies, including customer coordination and approvals. •Comfortable owning a marketing-sourced pipeline target. •Strong writing skills. •Ability to communicate with architects as well as CIO-level stakeholders. •Experience in Indian BFSI, insurance, or healthcare is valuable. •Familiarity with AWS or Microsoft partner programmes is an advantage. •Channel/reseller marketing, analyst relations, or category creation experience is valuable. Benefits•No dress codes •Flexible working hours •5 days working •24 Annual Leaves •International Presence •Celebrations •Team outings