Senior Executive - Performance Marketing

Role Overview : Performance Marketing Specialist to join our growth marketing team, with a strong focus on Google Ads and Meta (Facebook/Instagram) Ads. This role is critical to driving high-quality traffic, conversions, and revenue growth across Nykaa’s online platforms. The ideal candidate has hands-on experience managing large-scale paid campaigns, a strong analytical mindset, and a passion for optimizing ROI . Job Descriptio n : 1. Paid Media Strategy & Execu tionPlan, launch, and optimize paid campaigns on Google (Search, Display, YouTube, Shopping) and Meta (Facebook, Instagr am).Build full-funnel paid media strategies aligning with marketing and business go als.Conduct extensive keyword research and audience segmentation to drive relevant traf fic. 2. Performance Optimiz ationMonitor daily campaign performance against key metrics: CTR, CVR, CPA, ROAS.A/B test creatives, ad copies, and audience segments for continuous improve ment.Manage campaign budgets and pacing to maximize efficiency and im pact. 3. Reporting & An alysisDeliver campaign performance reports with actionable ins ights.Use tools like Google Analytics, AppsFlyer, and Meta Insights for tracking and attrib ution.Collaborate with analytics teams to deep-dive into campaign data and improve perfor mance. 4. Collaboration & Coord inationWork closely with creative, product, and category teams to ensure alignment of marketing mes saging.Share feedback on creative performance to design and content teams for ongoing impro vement.Stay updated on industry trends, platform updates, and best pra ctices. Knowledge and Skill / Qualification Requi rements : 1–3 years of experience in performance marketing, specifically managing Google and Meta c ampaigns.sProficiency in campaign setup, optimization, and reporting on Google Ads & Meta Ad s Manager.Proficiency in Google Analytics, AppsFlyer, or Branch for tracking and performance me asurement.Ability to analyze data, derive insights, and implement optimization s trategies.Experience in managing affiliates and strategic partnerships is a plus.Strong stakeholder management and ability to work in a fast-paced en vironment.