AEP Developer

- Adobe Launch — expert level (rules, data elements, extensions, publishing) - Web SDK (alloy.js) — primary delivery technology, mandatory hands-on - Mobile SDK — iOS/Android, App IDs, Lifecycle metrics - AEP Schema Design — XDM modeling, extensibility, enterprise data standards - Edge Network & Datastream configuration - Event Forwarding setup and rule configuration - Batch Failure identification, fixes & implementation QA - Adobe Analytics — working understanding of eVars, props, report suites & data layer (30–40% depth, not an Analytics power user) - Adobe Target integration within AEP/Web SDK context - JavaScript & JSON proficiency Good to Have: - Customer Journey Analytics (CJA) - Adobe Journey Optimizer (AJO) - API & third-party integration experience (CRM, eCommerce, CDP)