Manager - SEO Specialist

Key Responsibilities Functional Responsibilities Website Optimization: - Oversee website maintenance, ensuring it is up-to-date, responsive, and error-free. - Collaborate with web developers and designers to improve website functionality and user experience (UX). - Ensure website speed, security, and mobile-friendliness are optimized SEO Management: - Monitor and adapt to the latest SEO trends, techniques, and algorithm updates. - Collaborate with content, design, and development teams to ensure timely and aligned updates. Content & Branding Oversight: - Collaborate with cross-functional teams to ensure consistent branding and messaging across digital channels. - Guide the development of SEO-optimized content, including blogs, landing pages, and multimedia. Performance Analytics and Reporting: - Utilize analytics tools (e.g., Google Analytics, Search Console, SEMrush) to generate insights and refine strategies. - Regularly track and report on SEO performance, website KPIs, etc. Collaboration: - Work with internal departments (e.g., marketing, IT) and external vendors to align on goals and execution. - Coordinate with marketing, design, and development teams for seamless implementation of website changes Job Requirements Qualifications - A Bachelor's/Master's degree in Marketing, Business, IT, or a related field. - 6-8 years of experience in digital marketing, with at least 2 years in a managerial role. Experience and Skills - Expertise in SEO and digital marketing strategies, with a proven track record of driving results. - Strong analytical skills and experience with website performance tools (Google Analytics, SEMrush, etc.). - Familiarity with WordPress or similar content management systems. - Excellent project management and communication skills. - Experience with A/B testing and conversion rate optimization (CRO). - Knowledge of HTML, CSS, and basic web development. Behavioural Competencies - Strong communication skills for effective collaboration with external agencies, team members and stakeholders. - Networking skills - Effective in time management - Problem solving and decision-making skills Skills: Content Management, Wordpress, Web Development, Html, Seo Experience: 8.00-12.00 Years