Marketing funnel and automation expert (Part-time, Equity only)

Marketing Funnels & Automation Expert – Kefilo Role: Marketing Funnels & Automation Expert Company: Kefilo Compensation: Equity Only Work Mode: Remote / Part-time Commitment: 20–25 hours/week About Kefilo Kefilo is building a human transformation ecosystem focused on functional nutrition, preventive wellness, gut health and lifestyle redesign. We are building beyond a traditional food-delivery model, with a focus on personalized nutrition, wellness programs and measurable 90-day transformation. Role Overview We are looking for a marketing funnels and automation expert who can build and optimize the complete customer journey for Kefilo, from first interaction to lead generation, consultation, conversion, subscription, retention and referrals. This is an equity-only founding team opportunity for someone who can take ownership of building scalable, automated growth systems rather than simply running individual campaigns. Key Responsibilities - Design and build complete marketing funnels for Kefilo across B2C and B2B customer segments. - Create automated journeys for lead capture, qualification, nurturing, consultation booking, conversion, onboarding, retention and referrals. - Build and optimize landing pages, forms, CRM workflows, email/WhatsApp sequences and other conversion systems. - Integrate Meta Ads, Google Ads, CRM, WhatsApp, website/app and analytics tools to create connected marketing workflows. - Develop lead-scoring and segmentation systems to identify high-intent prospects and personalize communication. - Automate repetitive marketing and sales activities using no-code tools, AI and workflow automation platforms. - Track funnel metrics including CPL, CAC, conversion rate, lead-to-consultation rate, consultation-to-sale rate, retention and LTV. - Continuously test different creatives, messaging, offers, landing pages and customer journeys to improve conversion. - Build dashboards and reporting systems to monitor the performance of marketing funnels and identify bottlenecks. - Work closely with the founder, branding, sales, content and technology teams to connect marketing activities with business outcomes. Ideal Candidate - Strong hands-on experience in marketing funnels, CRM, automation and growth marketing. - Experience with tools such as Meta Ads, Google Ads, WhatsApp automation, CRM platforms, landing-page builders, Make, Zapier, n8n or similar tools. - Strong understanding of lead generation, nurturing, conversion optimization and customer lifecycle marketing. - Comfortable working with analytics and performance metrics. - Strong understanding of AI-based automation and how to reduce manual marketing and sales work. - Experience with D2C, health/wellness, food, consumer brands or startups is a plus. - Strong ownership mindset and ability to build systems from scratch. - Comfortable working in an early-stage startup with limited resources and changing requirements. What You Get - Founding Marketing Funnels & Automation role at Kefilo - Equity participation - Direct collaboration with the founder - Opportunity to build the complete growth and automation infrastructure from scratch - Ownership of a critical part of Kefilo’s customer acquisition and conversion engine - Potential to grow into a core marketing/growth leadership role Important This is an equity-only opportunity with no fixed salary at the current stage. We are looking for someone interested in building long-term value and taking ownership of a core function rather than working as a conventional employee. The selection process will include multiple discussions followed by a 1-month NDA-based working cohort to evaluate technical capability, execution, ownership and long-term alignment. Equity will be structured based on contribution and commitment, with a long-term vesting structure for core founding members.