Marketing Lead

Responsibilities Strategic Marketing Leadership - Define, develop, and execute marketing strategies aligned with company vision and growth objectives. - Translate business goals into integrated marketing campaigns that drive awareness, engagement, and revenue. - Build regionalized strategies tailored to cultural, business, and market dynamics. Creative & Brand Management - Oversee all creative marketing, content, and branding initiatives ensuring consistent messaging and visual standards. - Brainstorm, conceptualize, and execute marketing ideas across digital and physical touchpoints . - Champion the company's brand identity and storytelling across platforms. Digital & Demand Generation - Manage all digital channels including website, social media, email marketing, SEO/SEM, and digital advertising . - Plan and execute campaigns to generate qualified leads and nurture them through the sales funnel. - Analyze performance metrics and continuously optimize ROI . Regional & Global Strategy Execution - Tailor strategies for India, Asia, Europe, and North America . - Collaborate with regional sales and product teams to support GTM initiatives . - Plan participation in trade shows, conferences, and customer events . Cross-Functional Collaboration - Work with Product, Sales, and Operations teams to align on launches, positioning, and customer engagement. - Partner with HR and Corporate Communications for internal branding and employee engagement. Analytics & Insights - Establish metrics and dashboards for campaign performance, customer engagement, and brand visibility. - Provide strategic insights and recommendations for continuous improvement. Skills: Digital Marketing, Content Marketing, Marketing Strategy, Brand Marketing Experience: 7.00-10.00 Years