Art Director II, Content Generation Hub

About Amazon.com Amazon.com strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want — low prices, vast selection, and convenience — Amazon.com continues to grow and evolve as a world-class e-commerce platform. Amazon's evolution from Web site to e-commerce partner to development platform is driven by the spirit of innovation that is core to the company's culture. The world's most talented technology professionals come to Amazon.com to research and develop technology that improves the lives of shoppers and sellers around the world. About the Role The Art Director will define creative direction, establish scalable visual standards, and build mechanisms that improve creative quality across post-production, design, fashion, video, 3D, and generative AI workflows. This role will partner with Creative, Production, Operations, Program Management, Product, and Tech teams to solve complex creative problems, improve production workflows, and scale high-quality customer-facing content. A strong candidate combines strong visual judgment and craft expertise with the ability to influence stakeholders, use data to identify systemic opportunities, and translate creative principles into repeatable solutions. Candidates must provide a strong portfolio which demonstrates brand and customer understanding and excellent art direction and visual design skills. They must also be able to effectively manage multiple tasks and projects, maintaining quality throughout. A successful candidate will be motivated, able to work independently, and navigate ambiguity and evolving priorities effectively, while fostering an environment of multidisciplinary collaboration, innovation and creative problem-solving. Key job responsibilities • Own creative direction and quality across multiple high-volume content programs, ensuring consistency with brand and customer experience standards. • Translate ambiguous business and creative requirements into clear visual direction, scalable guidelines, SOPs, templates, and production frameworks. • Establish and evolve creative quality mechanisms, including QA frameworks, defect classifications, calibration processes, and creative review standards. • Identify systemic quality and workflow gaps using defect trends, production data, and stakeholder feedback; drive solutions that reduce rework and improve first-pass quality. • Define creative standards and evaluation criteria for Generative AI workflows, including visual references, prompting frameworks, quality guardrails, and output evaluation. • Partner with Product and Tech teams to improve creative tools, automation, and AI-enabled production workflows. • Lead creative pilots and improvement initiatives from problem definition through implementation, measurement, and scale. • Make informed trade-offs between creative quality, customer experience, production efficiency, and scalability. • Provide creative direction and actionable feedback to designers, production artists, retouchers, editors, and external partners. • Influence cross-functional stakeholders and present creative recommendations, quality insights, and solutions to leadership. • Mentor creative talent and build creative capability through training, calibration, and structured feedback. • Contribute to hiring, portfolio reviews, assessments, and talent development for creative and creative-quality roles. About the team Amazon eShop is building one of the world’s best online shopping experience through photography, video, GEN AI, graphic design, 3D and usability design enabling millions of customers to make more informed purchasing decisions. eShop at Amazon is a large and fast-growing network of teams located throughout North America, Europe, and Asia, focusing on fashion and product photography, GEN AI, photo retouching, graphic design, video and CGI production, automated image acquisition, and image support services. Amazon is continually innovating and setting new industry standards for showcasing tens of millions of products across multiple global marketplaces. Amazon is obsessed with innovating on behalf of its customers, and continually push beyond the boundaries of traditional e-commerce photography and videography.