Creative Strategist

Qualification Any Bachelor’s or Master’s Degree in English medium, schooling throughout English medium preferred. Skills - Impeccable English and creative writing skills - 3+ years of full-time agency experience as a creative strategist or copywriter, preferably at a full-service creative agency; SEO writing experience irrelevant - Must have a clear understanding of what is expected from a creative strategist along with proven work experience in the role - Great ideation and copywriting skills in all the three languages – English, Hindi, and Gujarati - Must be always updated with the trends (marketing, national, global) and should be an expert at social media and AI usage - Must be great at client and internal communication, should be able to speak with confidence, insight, and maturity - Should be able to work individually, taking ownership of the entire project - Should be a smart team player with a balanced approach towards dealing with challenging projects and people - Should have worked on 360-degree branding strategies/ copywriting projects Job Description - Creating research and insight-based pitches for new business requirements focused on strategy and creative direction - Conducting deep and smart industry research focused on consumer behaviour, market size, and industry trends to identify gaps - Developing insights based on the identified gaps, strong enough to differentiate the brand and its offerings as per the business objectives - Conceptualising and writing creative copy for suggested deliverables and activities like brand positioning, tagline, brand story/ manifesto, campaign concepts, hero creatives (brand film scripts/ print/ OOH/ radio/ social media content etc.) - Creating long-term and short-term brand strategies, Go-To-Market strategies, launch strategies, and content plans for brands, whenever required - Presenting the cohesive pitch internally to the Head of Strategy & Brand Solutions (+ Founder on an occasional basis) and perfect the deck as per the feedback and suggestions - Creating short and quick creative pitches for new and existing clients, primarily suggesting creative campaign routes with a fresh approach as per the brief, presenting it to the client - Briefing the creative operations team for the clients on-boarded through your pitches, sharing your suggested creative strategy, solutions, and way forward - Liaison with the creative operations department (Copy Leads/ Creative Directors + Account Managers + Design Leads) on select projects, providing strategic support and taking ownership of the creative output and desired results - Conceptualising and creating unique content for all employer branding activities across platforms, whenever required - Extending creative support to the HR department for culture and policy-related initiatives crucial for the company