Paid Media - Team Lead

As the Paid Media Team Lead specializing in Google platforms, you will be responsible for developing, implementing, and optimising effective advertising campaigns across all paid media platforms. ROLES & RESPONSIBILITIES: - Lead and manage a team of paid media specialists, providing guidance, mentorship, and support to achieve team objectives and client goals. - Develop and execute strategic paid media campaigns across Google Ads, including search, display, video, and shopping campaigns, to drive traffic, conversions, and revenue. - Oversee campaign setup, including keyword research, ad copywriting, bidding strategy, and audience targeting, ensuring adherence to best practices and client requirements. - Monitor campaign performance closely, analyzing key metrics and performance indicators to identify optimization opportunities and drive continuous improvement. - Provide strategic recommendations and actionable insights based on campaign performance analysis, A/B testing, and competitive research. - Lead the development of innovative ad creatives, landing pages, and messaging strategies to enhance campaign performance -and user experience. - Stay updated with industry trends, algorithm changes, and new features within the Google Ads platform, and share knowledge and best practices with the team. - Conduct regular performance reviews and provide constructive feedback to team members, identifying opportunities for skills development and career growth. - Collaborate with cross-functional teams, including creative, analytics, and account management, to deliver integrated marketing solutions and maximize client success. REQUIREMENTS: - Bachelor's degree in Marketing, Advertising, Business, or a related field. - Proven experience of at least 2 years in managing Google Ads campaigns and leading a team in a digital marketing agency or similar environment. - In-depth knowledge of Google Ads platform, including campaign setup, optimization techniques, and performance analysis. - Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance. - Excellent leadership and team management skills, with the ability to inspire, motivate, and develop team members. - Exceptional communication and interpersonal skills, with the ability to effectively collaborate with clients and internal stakeholders. - Strategic thinker with a proactive approach to problem-solving and a track record of delivering results-oriented solutions. - Detail-oriented mindset with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment. - Google Ads certification and additional certifications such as Google Analytics are preferred. - Passion for staying updated with industry trends, advancements, and best practices in digital advertising and paid media management.