Senior Manager- Performance Marketing

About us: WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. One of the hottest global SaaS companies , we’ve been recognized by G2 as a Marketing Automation Leader in Asia 2021. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels. We are headquartered in Mumbai , India, and have offices in Delhi , Bangalore , São Paulo, and Dubai . We work with thousands of brands worldwide, across industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. Learn more about us at www.webengage.com About the role: We are looking for a digital marketer interested in helping to build & execute best-in-class paid search and display campaigns. As a performance marketer, you’ll be responsible for driving traffic, generating new leads, and increasing pipeline velocity by executing a variety of paid marketing campaigns and delivering on key business objectives. P.s: This is an Individual contribution role. Responsibilities: - Plan, execute, monitor, and optimize paid marketing campaigns, including Google paid search, Display (Google, 3rd Party Platforms), social media paid campaigns (FB, Linkedin, etc.) - Responsible for executing and managing keyword research and content gap analyses - Measure and report all paid marketing campaigns' performance and assess against goals (ROI and KPIs). - Provide ongoing actionable insights into campaign performance to the team - A/B testing, experiments, deriving insights, and driving constant optimization for all steps of the funnel Requirements: - 5-7 years of relevant experience in performance marketing in a B2B SaaS environment - Deep experience in the hands-on running of multiple paid marketing campaigns across channels like Google Search, YouTube, Facebook, LinkedIn, Twitter, GDN, Adroll - Strong familiarity with tools like Google Analytics, Google Search Console, Google Data Studio, SEMRush - Data analysis & metrics-driven. Proficient in carrying out quick analysis to figure out what's going wrong and how to fix issues - Understanding of a typical SaaS Lead Cycle - From Lead to Opportunity to Deal Closure - Experience in managing campaigns for MENA or LATAM market will be an added advantage Life at WebEngage: - We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our monthly & quarterly town hall meetings. - A highly inclusive work culture that promotes a relaxed , creative and productive environment. - Practice autonomy , open communication , growth opportunities , while maintaining a perfect work-life balance - Go on company-sponsored offsites , once a year and blow off steam with your work buddies! (Post Pandemic) Perks & Benefits: - Learning is a way of life. Unlock your full potential backed with cutting-edge tools and mentorship ( Macbook for Engagers & reimbursement for your WFH setup!) - Get the best in class medical insurance (with Covid Care facilities), programs for taking care of your mental health , and a Contemporary Leave Policy (beyond sick leaves) Explore more here: https://youtu.be/Y0HjfyMjUpg https://www.linkedin.com/company/webengage https://twitter.com/WebEngage?s=09