E-mail Design / HTML/ SFMC 1- 2 yrs

Job Description An Email Design & Campaign Specialist is responsible for developing, executing, and optimizing email campaigns that engage target audiences, build customer loyalty, and drive conversions. This role blends creative skills (design & development) with technical and analytical expertise (automation, segmentation, and performance tracking). Email Design Operations Design & build digital marketing responsive emails using Photoshop, Dreamweaver, and Email Marketing Tool – Salesforce Marketing Cloud & Adobe Campaign Management Responsible for resizing, modifying the images and uploading the same on live emails Expertise on Photoshop, Dreamweaver, HTML/ HTML5 CSS/ CSS3 Good knowledge in cross email accounts issues and debugging Adept in online and traditional marketing and highly skilled in visual communications Email Campaign Operations End to end e-mail campaign management and coordination for e-mail, push & other customer touchpoints using marketing automation tools Know how to use systems Salesforce Marketing Cloud, Adobe Campaign Management, Marketo Managing on-time online editorial content publishing on related system (AWS, SalesForce, Marketo) Customer profiling & audience building – using marketing automation tools and/or SQL Understanding of marketing automation including e-mail design, responsive HTML coding, SQL query building, tracking and analysis of results Providing training and assistance to stakeholders on Campaign Management systems ( (AWS, SalesForce, Marketo) and processes. Conduct A/B testing on elements such as subject lines, content, imagery, and send times to optimize campaign performance and engagement rates. Initiating translation process of campaigns and delivering them to all related parties for validation Keep the track of deliveries with cost, deadline and supplier performance details in excel reports Act as SME for related projects. Aiding business to support additions and modifications of CRM content. Ensures editorial content is published according to guidelines Directing business on campaign content management process and workflows. Experience Proven experience in an email marketing or digital marketing role, typically 2+ years, with a track record of successful campaign management. Technical Skills Proficiency in email marketing platforms/automation tools (AWS, Salesforce Marketing Cloud, Marketo, IVALDI) Basic knowledge of HTML and CSS for email customization and troubleshooting. Experience with graphic design tools (Adobe Creative Suite) is a plus.