Senior Techno-Functional Consultant – Adobe Experience Cloud (AJO, CDP, AEM Assets, Workfront, GenStudio)

Job Description We are seeking a highly skilled Techno-Functional Adobe Experience Cloud professional with 8–10 years of experience to drive digital transformation initiatives across customer experience, content supply chain, and marketing automation. This role requires a strong blend of business process understanding, solution architecture, and hands-on platform expertise across Adobe Journey Optimizer (AJO), Adobe Real-Time CDP, AEM Assets, Workfront, and Adobe GenStudio. The candidate will partner with business, marketing, and IT teams to design, implement, and optimize end-to-end customer journeys and content operations leveraging the Adobe ecosystem. 1. Techno-Functional Solutioning - Translate business requirements into scalable Adobe Experience Cloud solutions. - Design integrated solutions across AJO, CDP, AEM Assets, Workfront, and GenStudio . - Build data flow, journey orchestration, and content supply chain . 2. Customer Journey & Personalization (AJO) - Design and implement real-time customer journeys, triggers, and orchestration flows. - Collaborate with business teams to enable multi-channel engagement strategies (email, SMS, web, push) . - Optimize journey performance using segmentation and trigger-based activation. 3. Customer Data Platform (CDP / AEP) - Define and implement unified customer profiles by integrating multiple data sources. - Support identity resolution, segmentation, and audience activation strategies. - Enable use cases such as campaign targeting, personalization, and analytics. 4. AEM Assets & Content Supply Chain - Manage and optimize digital asset lifecycle within AEM Assets (DAM). - Enable asset performance insights and link assets to campaign effectiveness. - Collaborate with content, UX, and marketing teams on asset governance and reuse. 5. Workfront (Marketing Operations) - Drive implementation and optimization of Workfront for campaign planning and workflows. - Improve operational efficiency through workflow automation and campaign lifecycle management. - Integrate Workfront with AEM and Adobe Experience Cloud for seamless content operations. 6. GenStudio & AI-led Content Innovation - Support adoption of Adobe GenStudio and AI-driven content generation capabilities. - Identify use cases for performance marketing and automated content creation. - Collaborate with marketing teams to deliver AI-powered campaign optimization. 7. Integration & Architecture - Design integrations between Adobe platforms and enterprise systems (SAP, CRM, eCommerce). - Ensure alignment with enterprise architecture, data governance, and security standards. - Collaborate with engineering teams on APIs, middleware, and cloud deployments. 8. Stakeholder Engagement - Act as a bridge between business, marketing, and technical teams. - Conduct workshops, requirement sessions, and solution walkthroughs. - Provide thought leadership on Adobe best practices and roadmap alignment.