Specialist, Digital Marketing

KEY RESPONSIBILITY - SEO: Improve online visibility and organic search rankings through keyword research, content optimization, and technical SEO strategies. Monitor performance, analyze data, and implement best practices to drive traffic and engagement. - Graphic: Create visually compelling designs for digital and print marketing materials, including brochures, social media assets, website graphics. - Marketing Automation: Manage and optimize Pardot campaigns, lead nurturing programs, and email automation workflows. Ensure data accuracy, segmentation, and performance tracking to improve engagement and conversion rates - Take part in updating data in the CRM (information reported by the sales team or cleaning up incorrect addresses). EDUCATION EXPERIENCE - Bachelor s degree in a related field and 3-5 years of experience implementing marketing communications programs for a global high-tech manufacturer, preferably in areas of microscopy or material characterization. PROFESSIONAL KNOWLEDGE REQUIRED ABILITIES - Experience with graphic tools such as, Photoshop, Illustrator, InDesign, Quark, etc. - Proficient with SEO tactics and Google - Experience with Pardot marketing automation tool - Hands-on experience with web content management system. - Creative spirit - Strong communication skills, written and verbal. - Ability to work on several tasks simultaneously. - Experience with high tech products. - Attention to detail. Skills: Marketing Automation, Digital Marketing, Instrumentation, Process Control, Photoshop, Crm, Seo Experience: 3.00-5.00 Years