Performance Marketing

Location: Hyderabad Work Mode: On-site Experience: 2+ Years Salary: ₹22,000 – ₹25,000 per month Employment Type: Full-time About The Role We are looking for a results-driven Performance Marketing with 2+ years of hands-on experience in managing paid advertising campaigns. The ideal candidate should have strong practical knowledge of Meta Ads and Google Ads and be capable of generating quality leads/conversions while optimizing campaign performance. The role will focus on campaign execution, optimization, analytics, lead generation, and achieving measurable marketing results. Similar Hyderabad roles commonly emphasize hands-on Google/Meta campaign management, conversion tracking, reporting, and optimization. Key Responsibilities - Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns. - Manage lead-generation, traffic, conversion, remarketing, and sales campaigns. - Conduct keyword research, audience research, and competitor analysis. - Monitor CPL, CPA, CPC, CTR, CPM, conversion rate, and ROAS. - Optimize campaigns to reduce acquisition costs and improve lead quality. - Perform A/B testing of ad creatives, copy, audiences, and landing pages. - Manage daily campaign budgets and allocate spending to high-performing campaigns. - Set up and monitor conversion tracking using Google Analytics/GA4, Google Tag Manager, and Meta Pixel. - Prepare weekly and monthly performance reports. - Identify campaign issues and take corrective actions quickly. - Coordinate with the Graphic Design and Content teams for high-performing ad creatives. - Analyze campaign data and provide actionable recommendations. - Stay updated with changes in Meta and Google advertising platforms. Required Skills - 2+ years of hands-on Performance Marketing experience. - Strong knowledge of Google Ads and Meta Ads Manager. - Experience in lead generation and conversion campaigns. - Good understanding of CPL, CPA, CPC, CTR, CPM, ROAS, and ROI. - Knowledge of GA4, Google Tag Manager, and Meta Pixel. - Strong analytical and problem-solving skills. - Good Excel/Google Sheets knowledge. - Ability to manage budgets and meet performance targets. - Good communication and reporting skills. - Ability to work independently in an on-site environment. Preferred - Experience with digital marketing agencies is an advantage. - Experience handling multiple campaigns or clients is preferred. - Google Ads/Meta certifications are an added advantage. - Candidates who can demonstrate actual campaign results with metrics such as budget, leads, CPL, conversions, and ROAS will be preferred. Candidate Profile We Are Looking For Someone Who Is - Data-driven - Target-oriented - Hands-on with paid advertising - Good at campaign optimization - Creative and analytical - Responsible for achieving measurable results Important: This is an on-site position in Hyderabad . Candidates should be comfortable working from the office.