Analyst - CRM & BI (Microstrategy)

Job Description As a CRM & BI Expert – Customer Analytics at METRO GSC, you will play a key role in driving data-driven customer engagement and commercial decision-making across METRO’s international markets. You will work closely with CRM, Marketing, Data Science, BI and country teams to analyze customer behavior, evaluate marketing campaigns, develop dashboards and reporting solutions, and translate complex customer data into actionable business insights. The role combines Customer/CRM Analytics, Advanced SQL & Big Query, BI reporting and marketing analytics, with opportunities to support automation and customer communication initiatives across multiple countries. Key Responsibilities: • Analyze large customers, marketing and transactional datasets across METRO markets to identify trends, customer behavior and business opportunities. • Perform customer segmentation, CRM analytics and campaign performance analysis to optimize customer engagement and marketing effectiveness. • Integrate and analyze data from multiple sources to create a holistic, cross-channel customer view. • Develop and maintain BI dashboards, reports and visualizations to support business and management decision-making. • Conduct complex ad-hoc analyses and translate findings into actionable business recommendations. • Support loyalty, tier-based rewards, membership, upselling and cross-selling initiatives through data-driven insights. • Collaborate with country CRM/Marketing, Data Science and other cross-functional teams to deliver analytical solutions and support business requirements. • Ensure data quality, accuracy and process documentation, while identifying opportunities for automation and continuous improvement. CRM & BI Expert Job Description As a CRM & BI Expert – Customer Analytics at METRO GSC, you will play a key role in driving data-driven customer engagement and commercial decision-making across METRO’s international markets. You will work closely with CRM, Marketing, Data Science, BI and country teams to analyze customer behavior, evaluate marketing campaigns, develop dashboards and reporting solutions, and translate complex customer data into actionable business insights. The role combines Customer/CRM Analytics, Advanced SQL & Big Query, BI reporting and marketing analytics, with opportunities to support automation and customer communication initiatives across multiple countries. Key Responsibilities: • Analyze large customers, marketing and transactional datasets across METRO markets to identify trends, customer behavior and business opportunities. • Perform customer segmentation, CRM analytics and campaign performance analysis to optimize customer engagement and marketing effectiveness. • Integrate and analyze data from multiple sources to create a holistic, cross-channel customer view. • Develop and maintain BI dashboards, reports and visualizations to support business and management decision-making. • Conduct complex ad-hoc analyses and translate findings into actionable business recommendations. • Support loyalty, tier-based rewards, membership, upselling and cross-selling initiatives through data-driven insights. • Collaborate with country CRM/Marketing, Data Science and other cross-functional teams to deliver analytical solutions and support business requirements. • Ensure data quality, accuracy and process documentation, while identifying opportunities for automation and continuous improvement. Skills & Competencies: • Advanced SQL & BigQuery: Strong hands-on experience with SQL, including complex joins, CTEs, window functions, aggregations and query optimization; experience working with large datasets. • Customer & CRM Analytics: Strong understanding of customer behaviour, segmentation, campaign performance, customer lifecycle and marketing analytics. • BI & Data Visualization: Proficiency in BI reporting and dashboard development; experience with Power BI/ MicroStrategy/ QlikView is an advantage. • CRM & Marketing Technology: Exposure to Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud or CRM/marketing automation platforms is an advantage. • Analytics & Automation: Experience with Python, reporting automation and processing/transformation of large datasets is an advantage. • Business & Stakeholder Management: Ability to translate business requirements into analytical solutions, communicate insights clearly and work effectively with international, cross-functional stakeholders. • Personal Competencies: Strong analytical and problem-solving mindset, structured approach, attention to detail, proactive attitude, strong communication skills and ability to manage multiple priorities.