Data Analyst - Digital Marketing

Key Responsibilities : Analyze Marketing Campaign Performance : - Track and assess key performance metrics such as Cost Per Acquisition (CPA) , Return on Ad Spend (ROAS) , and conversion rates to evaluate the effectiveness of campaigns. - Leverage analytics tools to provide actionable insights for optimizing campaigns, improving targeting, and ensuring budget efficiency. - Develop Data-Driven Insights : - Maintain and enhance reporting frameworks using advanced analytics to monitor campaign performance , audience engagement , and implement attribution modeling . - Utilize data to drive decision-making, identify trends, and propose recommendations for improving marketing strategies. - Market Research & Consumer Insights : - Oversee market research studies and analyze customer data to uncover insights into consumer behavior , preferences , and trends . - Provide data-backed recommendations that inform campaign optimizations and drive customer-centric marketing strategies. - Dashboard Creation & Monitoring : - Design, implement, and maintain real-time reporting dashboards using analytics platforms to track key performance metrics and KPIs. - Ensure dashboards deliver clear, actionable insights for stakeholders and support effective decision-making. - Trend Analysis & Forecasting : - Perform trend analysis to identify seasonal patterns , industry trends , and predictive insights that support business planning and marketing strategies. - Leverage analytics tools to forecast future performance and guide campaign optimization. - Conversion Rate Optimization (CRO) : - Conduct A/B testing , landing page analysis , and funnel optimization to improve lead generation and conversion rates . - Use analytics to interpret test results, refine campaigns, and increase conversion performance. - Cross-Functional Collaboration : - Work closely with marketing , product , and technology teams to implement tracking systems , integrate data across platforms, and ensure accurate performance measurement. - Ensure seamless data flow and integration, enabling robust analytics and consistent reporting. - Strategic Data Interpretation : - Analyze large datasets using advanced analytics techniques to extract meaningful insights, providing strategic recommendations to improve marketing effectiveness. - Present findings to senior leadership and key stakeholders, supporting data-driven decision-making. - Collaboration with Analytics Teams : - Partner with data science and analytics teams to refine campaign measurement methodologies and enhance reporting solutions . - Contribute to the development of advanced analytics tools that improve campaign performance measurement and enable continuous optimization. Skills & Qualifications : - 3+ years of experience in campaign analytics , digital marketing , or related roles with a strong focus on analytics . - Expertise in data analysis , reporting frameworks , and performance tracking using analytics tools (e.g., Google Analytics, Tableau, Power BI). - Strong understanding of key marketing metrics such as CPA , ROAS , conversion rates , and attribution models . - Experience in A/B testing , CRO , and optimizing customer conversion funnels through analytics . - Familiarity with advanced analytics tools (e.g., Python, R, SQL) is a plus. - Experience creating and maintaining real-time dashboards to monitor campaign performance and KPIs. - Ability to analyze large datasets, identify trends, and translate data into actionable insights. - Collaborative mindset with the ability to work cross-functionally with marketing, product, and technology teams. - Strong communication skills to present complex analytics and insights in a clear and impactful manner. Skills: Sql, Cpa, KPI, Analytics, Cro, Python Experience: 3.00-8.00 Years