Area Sales Manager - General Trade

About us Welcome to Swiss Beauty, the fastest-growing beauty and cosmetics brand in India. Established in 2013, Swiss Beauty aims to be the ultimate companion and BFF of every makeup lover, transforming beauty routines into extraordinary experiences. With a focus on Indian beauty needs, we merge global cosmetic standards with our expertise to create highly innovative, long-lasting, and comfortable products. Our mission is to elevate beauty to Swiss standards and offer game-changing products that set new benchmarks in the industry. We believe that makeup knows no boundaries and is for everyone. Join us on this remarkable journey as we redefine beauty norms and celebrate individuality. Job Summary The Area Sales Manager will be responsible for driving sales growth, managing Beauty Advisors (BAs), expanding business across BA and Non-BA channels, and ensuring effective market execution within the assigned territory. Key Responsibilities · Achieve monthly, quarterly, and annual sales targets through BA and Non-BA channels. · Manage and drive performance of Beauty Advisors and ensure outlet-wise productivity. · Support BA onboarding, training, engagement, and performance improvement. · Manage assigned stores and ensure sales growth, product availability, and brand visibility. · Develop and manage distributor and channel partner relationships. · Monitor primary and secondary sales, inventory, and market performance. · Identify new business opportunities, stores, and partnerships to expand market reach. · Execute promotional campaigns, branding initiatives, and new product launches. · Lead and train the sales team to achieve business objectives. · Track competitor activities and provide market insights. · Prepare sales forecasts, MIS, and regular performance reports. Key Requirements · Graduate; MBA in Sales/Marketing preferred. · 5–8 years of experience in Beauty, Cosmetics, FMCG, or a related industry. · Experience in BA team handling, outlet management, and channel sales. · Strong leadership, communication, and relationship management skills. Key KPIs · Sales target achievement · BA and outlet productivity · Store and channel expansion · Primary and secondary sales growth · Team performance and retention · Market visibility and business growth