Brand Strategist

Key Responsibilities: 1. Scaling PW's Vision Shape the long-term brand architecture that aligns PW's grassroots origins with its global aspirations. Position PW as a 'EdTech in India, built for the world' 2. Narrative Building & Communication Strategy Create emotionally resonant brand narratives for Indian students while developing high-trust messaging for students, parents, investors, and collaborators. Drive thought leadership through founder stories, alumni journeys, and impact stories that work across geographies. 3. Campaign Leadership Conceptualize full-funnel, cross-platform campaigns that blend desi authenticity with international design sensibilities. Launch global-facing campaigns across digital, PR, events, and institutional partnerships. 4. Brand Localization & Regional Resonance Build regional sub-brands and campaigns that speak directly to Tier 2/3 youth while maintaining a unified brand core. Balance language, emotion, and aspiration across different geographies—be it a village in Bihar or a diaspora community in the US. 5. Cultural Integration & IP Development Launch original brand IPs (events, series, formats) that showcase PW as a culture brand, not just an education company. Collaborate with schools, influencers, content creators, and even artists who align with the PW ethos. 6. PR & Brand Reputation Build a reputation playbook in collaboration with the PR and Founder office teams. Drive visibility through speaking engagements, media partnerships, and educational summits. Skills: campaign effectiveness , Communication Skils, Brand Positioning, Brand Marketing Experience: 10.00-18.00 Years