Lead - Digital Platforms and Consumer AI

Job Purpose | Drive business growth for digital financial products using Consumer AI, first-party data, and performance marketing. Enable the right customers to discover the right products at the right time across App and Web. Own the complete journey from business planning ? execution ? delivery of growth results. | Duties and Responsibilities | Key Responsibilities Business Planning & Strategy • Create annual and quarterly growth plans • Set targets for acquisition, ROI, and budgets • Identify opportunities for discovery, cross-sell • Convert business goals into clear digital and AI-led initiatives ________________________________________ Consumer AI–Led Discovery & Personalization • Work closely with Data science and AI team to create customer segment using behaviour, transactions (UPI/spend), and portfolio data • Build AI recommendation engines to show relevant products • Set up and automate remarketing framework to cater drop off user to increase funnel efficiency ________________________________________ Product & Delivery Ownership • Prepare and manage BRDs/PRDs for new features and improvements • Work closely with PMO, Product, Data Science, and Engineering teams to finalize requirements • Perform rigorous testing (UAT), and releases • Ensure timely delivery with clear business impact ________________________________________ Performance Marketing & Funnel Optimization • Manage paid and organic channels (Search, Social, Affiliates, SEO/ASO) • Improve the full funnel: Discovery ? Click ? KYC ? Approval ? Activation ? Repeat usage • Run regular A/B tests to improve conversions and reduce costs • Build dashboards and reports to track performance ________________________________________ Team & Stakeholder Management • Lead and mentor a team of 3–4 marketers • Collaborate with Product, Tech, Analytics, CRM, and external partners • Align all teams toward common growth goals | Required Qualifications and Experience | Ideal Profile • 8-10 years in performance/growth marketing • Strong hands-on experience managing marketing campaigns • Comfortable with data, numbers, and experimentation • Detail-oriented executor with strong problem-solving skills • Experience in fintech/lending/App growth is a plus |