Digital Marketing Intern

Job Description: Digital Marketing Intern About Multiplier AI Multiplier AI is India's #1 rated company for AI in Life Sciences, working with an elite roster of top-tier global clients including GSK, Abbott, Galderma, Eli Lilly, Merck, and Cipla. We have been awarded as a global leader in emerging platforms for pharma marketing, helping specialty pharma use AI and digital techniques to better micro-target physicians and execute campaigns. Joining us offers a very high learning curve for Artificial Intelligence and agentic workflows. This role includes exposure to AI transformation projects at the senior leadership level with GCCs and MNCs, giving interns unparalleled early-career exposure to the future of technology-driven business. Job Overview We are looking for an enthusiastic and detail-oriented Digital Marketing Intern to support our paid advertising campaigns. In this role, you will assist with Google Ads and Meta Ads execution, learn to monitor ad spend performance, and contribute to our customer acquisition efforts under the guidance of senior marketers. Location: Hyderabad Experience: Freshers welcome; prior coursework, certifications, or personal/academic projects in digital marketing are a plus Qualification: Pursuing or recently completed a degree (marketing, business, or related field preferred) Job Type: Full-time Internship (potential for full-time conversion based on performance) Duration: 3–6 months (flexible based on candidate) Key Responsibilities - Campaign Support: Assist in setting up, launching, and monitoring paid ad campaigns across Google Ads (Search, Performance Max, Display) and Meta Ads (Facebook & Instagram) under supervision. - Optimization Assistance: Support daily checks on audience targeting, budget allocation, bidding strategies, and ad delivery, learning to manage Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS). - Keyword & Audience Research: Assist with keyword discovery and audience segment structuring to help capture high-intent leads and conversions. - A/B Testing: Support structured experiments with ad copy, visual assets, headlines, and landing pages to improve click-through rates (CTR) and conversion rates. - Data Tracking & Reporting: Help monitor conversion pixels (Meta Pixel, Google Tag Manager) and assist in compiling weekly performance reports for business stakeholders. Technical Skills & Requirements - Basic understanding of Meta Ads Manager and Google Ads dashboards (coursework, certifications, or self-learning acceptable — hands-on experience not mandatory). - Familiarity with core digital marketing KPIs: CTR, CPC, CPM, CPA, ROAS, and Conversion Rate. - Exposure to Google Tag Manager (GTM) and GA4 is a strong advantage, but not required. - Willingness to learn dynamic remarketing setups and custom audience building. - Basic proficiency in Microsoft Excel or Google Sheets for parsing data. Soft Skills - Strong attention to technical detail when verifying tracking URLs and campaign parameters. - Eager learner ready to adapt to algorithmic changes on advertising networks. - Good time management skills to handle multiple learning tasks concurrently. - Comfortable receiving feedback and working closely with a mentor/senior marketer. What We Are Looking For - A student or recent graduate genuinely curious about performance marketing and paid advertising, not just a resume line. - Someone who is comfortable with numbers and enjoys spotting patterns in data, even without formal analytics experience. - A self-starter who asks questions, takes notes, and applies feedback quickly rather than needing constant hand-holding. - Someone excited by the idea of learning how AI is transforming pharma marketing, and willing to pick up new tools and platforms fast. - A team player who can balance structured tasks with the ambiguity of a fast-paced, early-stage-feeling environment. - Basic digital literacy (comfortable navigating dashboards, spreadsheets, and online tools) — we'll teach the rest.