Meta Ads Manager

Job Title Meta Ads Manager Location Pune Onsite Role Overview We are looking for a resultsdriven Meta Ads Manager to plan execute and optimize advertising campaigns across Facebook and Instagram The ideal candidate should have strong knowledge of Meta Ads Manager audience targeting campaign optimization lead generation and performance analysis Key Responsibilities Create manage and optimize Facebook and Instagram ad campaigns Generate quality leads and maximize ROI through paid campaigns Conduct audience research targeting and retargeting strategies Monitor campaign performance and prepare daily weekly reports Perform A B testing on creatives copies and landing pages Analyze key metrics such as CPC CTR CPL ROAS and conversion rates Coordinate with the creative team for ad creatives and content Stay updated with Meta advertising policies and industry trends Manage advertising budgets efficiently Required Skills Proven experience in Meta Facebook Instagram Ads Management Strong understanding of lead generation and conversion campaigns Knowledge of Meta Pixel Conversion API and tracking tools Experience with audience segmentation and remarketing Analytical mindset with proficiency in reporting and optimization Excellent communication and problemsolving skills Qualification Bachelors degree in Marketing Business or a related field 4 years of experience in Meta Ads management Meta Blueprint Certification is an added advantage KPIs Lead Generation Cost Per Lead CPL Return on Ad Spend ROAS Conversion Rate Campaign Performance ROI Salary As per industry standards and experience