Technical Writer II

Opportunity End-to-End Experience Journey & Enablement team helps millions of users find success with products, engage and enable them to seamlessly achieve their creative goals. We connect with our customers through high-value, relevant, targeted content in-app, on the web, and on our HelpX, social, and community platforms. We engage with our customers through proactive content and real-world experts in communities and social that provide help, inspiration, and creative success and engagement. We are looking for a Sr. Content & Experience Specialist who can craft intuitive, human-cantered experiences across web, in-app, and community touchpoints - someone who blends storytelling, UX writing, and data-driven insights to make creative products like Photoshop and Lightroom easier to understand, more engaging to use, and inspiring to explore. They should also be able to drive leadership-driven high impact initiatitives end to end with minimal to no managerial oversight. What you'll do: Define, deliver, and lead content that increases customer self-service and enablement for a suite of products within multiple channels - web, in-app, community, social and more. Contribute to and create plans to support product and user outcomes and larger content initiatives. Contribute to cross-org and cross-domain content and experience initiatives Maximize customer data analysis to identify and build strategies for knowledge, troubleshooting, and outcome-based content Work with marketing and product teams to come up with projects and campaigns to aid self-serve, increase ARR and grow product usage Lead projects and manage dependencies in the context of narrow release timelines. Collaborate with engineering, support, and product management to understand product goals, technical details, and implement content needs. Be capable of wearing multiple hats: strategist, creator/author, quality control/editor, customer support, and project manager. Design and/or maintain logical information architectures with a primary focus on usability and discoverability Collect and analyse quality metrics to ensure content success and goals. Collaborate effectively with cross-functional teams and user community to develop, write, and maintain content. Deliver clear and concise content by following writing principles and Style Guide. Deliver high quality and accurate Agentic content by ensuring effective reviews by all stakeholders while prioritizing actual user testing in app for accuracy. Develop expertise in the assigned area of work and contribute meaningfully to the product roadmap. Monitor user activity, feedback, ratings, and web metrics to identify and report issues that have maximum impact on most users. Collaborates with data insights team to perform in-depth analysis of customer data to glean users' expectations from the content & product experience. Mentor, train, and guide junior members of the team to drive successful outcomes across a segment. Write intuitive UI/UX copy that enhances user flows and product understanding, balancing clarity with creativity. Write clear, intuitive dialogues for AI assistants that guide users through products and workflows. Use data and user insights to build and refine existing content experiences. Leverage GenAI tools to accelerate content creation - while ensuring every output is refined, validated, and elevated by the human touch. Experience and qualifications: Bachelor's degree or higher in English, communication, journalism, marketing, or other relevant fields 7+ years' experience, preferably at a software company where most of your work involves customer-centric content, collaborating with various partners and writing customer-facing documentation. Experience with text, visual, and video development tools or CMS (Content Management Solution) High proficiency in English language both verbal and written. Strong team player with excellent communication, organization, and interpersonal skills. Strong analytical skills with the ability to plan, prioritize, and respond to changes quickly based on documented results and metrics. Knowledge of analytics, search technologies, and SEO/GEO/AEO best practices.