Google & Meta Ads Performance Marketer

What We Are Looking for in the Candidate Experience Level - 1.5 – 2.5 years of hands-on performance marketing experience - Independently managed live Google & Meta ad accounts - Experience working in a startup, SME, or agency environment preferred - Has handled real campaign budgets (not just internship/demo accounts) Google Ads Expertise (Primary Requirement) - Strong experience in Search Ads - Working knowledge of Display & Performance Max - Experience with Remarketing campaigns - Basic understanding of YouTube Ads - Conducted keyword research independently - Implemented negative keyword strategies - Optimized bids (Manual CPC, Max Conversions, tCPA, tROAS) - Monitored CPA, ROAS, CTR, Quality Score - Managed and optimized campaign budgets regularly - Set up and verified conversion tracking Meta Ads Expertise (Primary Requirement) - Hands-on experience with Facebook & Instagram Ads - Built full-funnel campaigns (Awareness to Conversion) - Created Custom & Lookalike audiences - Implemented retargeting strategies - Installed and monitored Meta Pixel - Optimized based on CPL, CAC, ROAS - Improved campaign performance using data insights Tracking & Analytics Knowledge - Experience with Google Analytics - Basic working knowledge of Google Tag Manager - Understanding of conversion tracking setup - Knowledge of attribution models - Ability to read and interpret funnel metrics Performance Optimization Skills - Daily campaign monitoring - Budget allocation between campaigns - Scaling profitable campaigns - Pausing or restructuring low-performing ads - Conducting A/B testing (creatives & copy) - Identifying funnel drop-offs Reporting & Data Mindset - Can prepare weekly performance reports - Provides insights, not just numbers - Makes data-driven decisions - Comfortable explaining performance metrics clearly Skills:- Google Analytics, Google Tag Manager (GTM), Meta-data management, Test strategy, campaigns, Lead Generation, Analytics and Reporting