Digital Analyst

Job Description -- Job Title: Adobe Analytics & Tealium Specialist Job Description: We are looking for a skilled Digital Analytics Engineer with hands-on experience in Adobe Analytics and Tealium iQ / Tealium AudienceStream . The candidate will be responsible for implementing, managing, and optimizing web analytics and tag management solutions to support data-driven decision-making. Key Responsibilities: - Implement and manage Adobe Analytics tracking using tags and data layers - Configure and maintain Tealium iQ Tag Management System (TMS) - Work on AudienceStream CDP for audience segmentation and data activation - Define and validate tracking requirements, events, and variables (eVars, props) - Collaborate with developers to implement data layer and tracking solutions - Debug and troubleshoot analytics/tagging issues using tools like browser dev tools - Ensure data accuracy, consistency, and governance - Create dashboards and reports for business stakeholders - Support A/B testing and personalization initiatives Required Skills: - Strong experience in Adobe Analytics implementation - Hands-on experience with Tealium iQ / AudienceStream - Knowledge of JavaScript, HTML, CSS - Experience with tag management, data layers, and tracking frameworks - Familiarity with debugging tools ( Adobe Experience Cloud Debugger , browser console) Good to Have: - Experience with Adobe Experience Platform (AEP) or Adobe Launch - Exposure to other analytics tools like Google Analytics - Understanding of CDP and customer journey analytics