Trade Marketing Executive

Key Result Areas - Trade Marketing Strategy Execution – Implement and drive regional trade marketing plans effectively to support business growth. - Sales Growth Contribution – Enhance product visibility and drive promotions to achieve targeted sales growth. - Retailer & Distributor Engagement – Strengthen relationships with trade partners to improve brand presence and trade participation. - Merchandising & POSM Deployment – Ensure proper placement and utilization of POS materials to maximize impact. - Market Analysis & Competitive Insights – Monitor market trends,competitor activities, and consumer preferences to refine strategies. - Budget Utilization & ROI – Optimize trade marketing spend and assess the return on investment for promotional activities. - Cross-functional Collaboration – Work closely with sales, marketing, and distribution teams to align trade initiatives with business goals. - Compliance & Process Adherence – Ensure all trade marketing activities adhere to company policies and regulatory guidelines. Requirements - 3-5 years of experience in trade marketing, sales, or retail marketing, preferably in the FMCG or dairy industry. - Strong understanding of regional trade dynamics, retailer behavior, and channel marketing strategies. - Excellent analytical skills with proficiency in data interpretation and reporting. - Strong communication, negotiation, and relationship management skills. - Ability to work in a fast-paced environment and manage multiple projects simultaneously. - Proficiency in Microsoft Office (Excel, PowerPoint, Word) - Willingness to travel frequently within the assigned region. - Experience of working closely with Sales & Marketing Team