Manager - Digital Marketing

We will count on you to: - Conduct SEO opportunity analysis and benchmarking across 100s of business lines and regional/country websites. - Support SEO team with development and implementation of on-page and technical SEO improvements using tools such as SEMrush, AHRefs, and Screaming Frog. - Support and optimize Google Ads, Microsoft Ads, YouTube, and PMAX campaigns, including audience targeting, bidding strategies, and ad copy refinement. - Perform keyword, search intent, and topic research using both traditional tools and Gen AI-assisted approaches to support campaign ideation and content strategies. - Create and maintain dashboards and performance reporting in Looker Studio, Power BI, GA4, and Adobe Analytics. - Coordinate with in-market teams, legal, and content owners to deliver campaign assets and optimise pages via Adobe Experience Manager (AEM). - Ensure tasks are prioritized and delivered via Wrike and/or Adobe Workfront in collaboration with regional marketers and agency partner - Stay up to date with changes in search algorithms, paid ad policies, AI search evolution, and analytics trends. What you need to have - 4-6 years of hands-on experience in SEO and Paid Search (Google and Microsoft Ads) within a large enterprise or agency environment. - Proven ability to conduct SEO audits and competitive gap analysis. - Demonstrable experience planning and activating paid media campaigns across multiple geographies and business lines. - Strong analytical mindset with experience in GA4, Adobe Analytics, Power BI, and Looker Studio. - Familiarity with Adobe Experience Manager (AEM) or similar enterprise CMS platforms. - Advanced skills in keyword research, especially in the context of AI-driven search behavior (e.g. Google SGE, ChatGPT prompts). - Excellent written and verbal communication in English, with the ability to simplify complex findings for non-technical stakeholders. - Strong project/time management skills and experience working across multiple time zones and stakeholders. Skills: Adobe Analytics, Cms, Aem, Seo Experience: 4.00-6.00 Years