Senior Process Manager

SPM Roles & Responsibilities include; - Implement marketing automation campaigns using Pardot tool by identifying segments, setting up campaigns, emails, landing pages, and forms/form processing - Build Lead Nurture Campaigns in Pardot - Participate in consultation calls to provide solutions for complex customer journeys - Perform Peer QA and Self QA of campaign assets as per campaign timelines - Adhere to internal campaign management process and SLAs - Actively research on solutions to optimize campaigns - Build SF Reports to track campaign performance - Troubleshoot issues identified in campaign performance and metrics - Perform A/B testing, monitor campaign performance and lead optimization efforts - Conduct periodic 'Best Practice Sharing' sessions for the rest of the team on new solutions/issue resolution etc. - Communicate with stakeholders – current status of WIP campaigns, ad-hoc projects or tasks, work with upstream teams to eliminate blockers for launching campaigns on time. CRITICAL --à - Campaign management, planning a marketing program, and designing a campaign - Sending Deliveries: Email Template setting, ensuring deliverability & execution - Segmentation: Managing recipient data, filtering conditions and combining query results along with application of standard exclusions - Executing Campaigns: Configuring approval cycles, proof validation and final execution of campaign workflow. - Should have prior experience on creating Advanced Campaigns; A/B Testing, designing multi-channel & Cross-channel campaigns and event triggered recurring campaigns. - Creating personalized email & conditional content, managing subscription & targeting subscribers - Creating forms and form handlers and testing them adequately for SF sync - Post Campaign Analytics & Reporting; Delivery & Campaign reports, measuring campaign results. Technical Skills - 6+ years of experience on Marketing Automation platforms (eg. Pardot, IBM UNICA, Oracle Eloqua, Marketo) - Mandatory 4+ years of experience on Salesforce Pardot - Must have Pardot Specialist Certification; Pardot Consultant certification will be added advantage - Has adequate to SF CRM and able to troubleshoot sync issues between Pardot & SF CRM - Should have worked on Pardot B2B Marketing Analytics - Good knowledge of HTML, CSS, JavaScript - Exposure to RDBMS/ SQL/Web-Services - Tableau experience would be added advantage - Adept at building complete engagement flow involving multiple lead-sources viz web-form, purchased list, leads from social media campaigns - Adept at setting up complex automation rules and lead scoring & grading models - Has ability to work in a high-energy, quickly changing, and demanding environment - Should have excellent communication and project management skills and be able to interface directly with clients and higher management. - Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Skills: Sql, Tableau, Html Experience: 6.00-10.00 Years