B2B Email Marketing Specialist

We're looking for a results-driven B2B Email Marketing Specialist to join us full-time. The ideal candidate has hands-on experience in building and executing performance-oriented email marketing campaigns in a B2B environment. You should be data-savvy, organized, and proactive with an ownership mindset. You'll work closely with cross-functional teams to craft compelling email journeys that drive engagement, lead generation, and revenue growth. If you enjoy working in a high-growth, dynamic setup and thrive on taking full ownership of your initiatives this role is for you Key Responsibilities - Own the end-to-end email marketing strategy and execution for B2B campaigns - Build segmented and personalized campaigns to nurture leads across different stages of the funnel - Leverage data to continuously optimize email performance open rates, CTRs, - conversions - Conduct A/B tests and analyze campaign performance to drive actionable insights - Collaborate with sales, product, and content teams to ensure campaign alignment - Manage and optimize CRM and marketing automation tools (e.g., HubSpot, Mailchimp, etc.) - Ensure database hygiene, compliance, and deliverability best practices - Report on key metrics with clear, data-backed insights and recommendations What We Are Looking For - 2 to 3 years of experience in B2B email marketing or lifecycle marketing - Strong command of email tools, CRM systems, and automation workflows - Excellent analytical skills and comfort with performance data - Solid understanding of lead nurturing and B2B sales cycles - Strong communication and copywriting skills for B2B audience - Ownership mindset, collaborative attitude, and bias for action Skills: Crm Systems, a/b testing, Copywriting, Email Marketing, Corporate Sales Experience: 2.00-3.00 Years