Media Buyer – Lead Generation

About the Role We are looking for a performance-driven Media Buyer – Lead Generation to join our growing performance marketing team in Hyderabad. The ideal candidate will have hands-on experience in planning, launching, optimizing and scaling lead generation campaigns across international markets using Google, Meta and TikTok . You will be responsible for driving high-quality leads while maintaining strong campaign performance, optimizing budgets and continuously testing new audiences, creatives and strategies. Key Responsibilities - Plan, launch and manage lead generation campaigns across Google Ads, Meta Ads and TikTok Ads. - Manage campaigns targeting international geographies and multiple markets. - Own campaign performance across the complete funnel, from ad spend to lead generation and conversion . - Conduct audience research, market research and competitor analysis to identify growth opportunities. - Perform campaign optimization based on CPL, CPA, conversion rate, lead quality, ROAS and other relevant KPIs. - Manage and scale daily/monthly advertising budgets efficiently. - Continuously test and optimize audiences, creatives, ad copies, landing pages, bidding strategies and campaign structures . - Analyze campaign data and identify trends, performance gaps and opportunities for improvement. - Work closely with the Creative, Content, Product and Performance Marketing teams to develop high-performing campaigns. - Monitor campaign performance and take corrective actions to control costs and improve lead quality. - Build and maintain performance reports and provide regular insights to management. - Identify opportunities to scale successful campaigns while maintaining profitability and lead quality. - Stay updated with changes in Google, Meta and TikTok advertising platforms, policies, algorithms and best practices . Required Skills & Experience - 2+ years of hands-on experience in Paid Media / Performance Marketing / Media Buying. - Strong experience in Lead Generation campaigns . - Hands-on expertise with at least two of the following platforms: - Google Ads - Meta Ads - TikTok Ads - Experience managing campaigns for international geographies is highly preferred. - Strong understanding of CPL, CPA, CTR, CPC, CPM, CVR, ROAS and conversion funnels . - Experience with campaign scaling and budget management. - Strong analytical and data-driven approach to campaign optimization. - Good understanding of audience targeting, retargeting, lookalike audiences and funnel optimization. - Experience with A/B testing of creatives, audiences and landing pages. - Ability to independently manage campaigns from setup → optimization → scaling → reporting . - Strong Excel/Google Sheets and reporting skills. Preferred Experience - Experience managing high-volume lead generation campaigns . - Experience across US, UK, Canada, Australia, Europe, Middle East or other international markets. - Experience working with multiple verticals and diverse audiences. - Understanding of tracking, pixels, conversion APIs, UTM parameters and attribution. - Experience working with performance marketing dashboards and analytics tools. - Strong understanding of lead quality and downstream conversion metrics. Key Performance Indicators -