Lifecycle Marketing Specialist

- Coordinate creation of art briefs, copy, text/HTML email templates, target segmentation, tests, etc. - Generate weekly, monthly campaign performance reports, identify drivers, and make recommendations for improvement - Develop positive relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc.). - Flawlessly execute tests and tactics that increase player health and lifetime value. - Embrace established processes and find opportunities to improve efficiency of role. - Ensure the highest standards, employ best-practices and foster accountability. - What you Bring : Bachelor s degree - 1+ years of experience in CRM or Lifecycle Marketing roles (B2C only) - Hands on experience with HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage - Must have experience in warming up new IPs and monitoring domain reputation - Demonstrated success in deploying effective marketing communications at scale - Inquisitive action-biased mind, appropriately focused on customer and business critical metrics - Self-starter with ability to thrive under pressure in a fast-paced environment - Effective producer of high-quality work with a desire for increasing responsibility - Proven ability to learn technology quickly - Versatile, flexible, and trainable - Able to effectively balance and prioritize multiple tasks - Strong communication, copywriting, organizational and project management skills - Attention to detail - Team-first attitude - Passion for games Skills: Sql, Marketing, Copywriting, Content Management, Communication, Crm, Html Experience: 1.00-6.00 Years