Sr . Digital Marketing Specialist

- Design and oversee all aspects of client digital marketing strategy including, SEO,Google Ads, Bing Ads, meta ads, organic Social media, email, and affiliate campaigns. - Develop data driven roadmap and monitor google, bing and social media campaign budgets. - Hands On expertise in digital marketing tools, Including Google ads, Bing ads, meta ads, and other SEO tools, search console, GA-4, Google tag manager, Custom event tracking, enhanced conversion tracking Etc. - Conduct a thorough SEO audit of our website. - Identify and implement on-page and off-page SEO strategies. - Optimise website content, including meta tags, keywords, and images. - Improve website loading speed and mobile responsiveness. - Build high-quality backlinks to increase domain authority. - Monitor and report on SEO performance using tools like Google Analytics and Search Console. - Provide recommendations for ongoing SEO improvements. - Prepare accurate reports on our marketing campaign s overall performance. - Driving traffic and engagement that translates to sales and brand promotion. - define data driven strategy to improve marketing results. - Identify the latest trends and technologies affecting our industry. - Evaluate important metrics that affect our website traffic, service quotas, and target audience. - Work with an internal team to brainstorm new and innovative growth strategies. - Design and manage paid media campaigns on Facebook, Instagram, Google, bing, LinkedIn, etc. - Experiment with new platforms and channels - Ensure ads are creative and displayed appropriately - Monitor costs and return on investment (ROI) - Report to clients and build long-term relationships - Administrative set up from ad account buildouts, social media page management, pixel integration, etc. working with the client to ensure we collect all necessary assets at time of onboarding - Create all kinds of content (including video, photos, and graphics), plan the calendar against our forward-thinking channel plan - Develop, implement, and monitor the social media strategy - Ensure our branding and storytelling is accurate and cohesive across all platforms and use digital monitoring tools to report on the performance of our digital campaigns. - Produce weekly, monthly, and quarterly reports for SEO organic traffic, Google Bing paid ROI, social results on platforms such as Facebook, Instagram, LinkedIn, YouTube, and other platforms - Collaborate with the content writer to define content strategy - Support the team as a subject matter expert and in project delivery relating to web and content delivery across the business Skills and Qualifications - Bachelor s/Master degree in computer science, Marketing, or related field. - Exceptional written and verbal communication skills Must Required - Proven experience as a Digital Marketing Specialist in an Ecommerce industry or similar environment. - Exceptional GA-4 Analytics, Technical SEO, UI/UX, and CRO skills with a keen eye for detail. - Portfolio showcasing a range of services as well as ecommerce industries. - Excellent communication and interpersonal skills. - A passion for digital marketing, and data driven approach Skills: Digital Marketing, Content Strategy, Google Ads, Seo Experience: 5.00-10.00 Years