Growth & Marketing Lead — Mobile Apps

We’re looking for a growth-minded person to take ownership of our apps. We build and launch consumer mobile apps across multiple categories. We’re looking for someone smart, entrepreneurial and obsessed with growth to take ownership of how our apps acquire users and scale. This is not a traditional marketing role. We’re looking for someone who understands mobile products, paid acquisition, organic growth, analytics and the product lifecycle — and can look at a problem, make a decision and move quickly. You’ll work closely with the founders and take ownership of growing our apps from 0 → scale . What you’ll do - Own growth across our portfolio of mobile apps - Develop and execute ASO & organic growth strategies - Manage and optimize Meta Ads, Google Ads, Apple Search Ads, TikTok Ads , etc. - Take ownership of media buying , budgets and acquisition performance - Analyze acquisition funnels, CAC, ROAS, LTV, retention and subscription conversion - Use Firebase Analytics to understand user behavior, funnels, events and cohorts - Work with designers to develop and test high-performing ad creatives - Identify new growth channels and emerging opportunities - Improve App Store / Play Store conversion - Run experiments across acquisition, onboarding, paywalls, pricing and monetization - Understand where a product is in its lifecycle — from launch to growth to scale — and make decisions accordingly - Work with product & engineering to turn growth insights into product improvements - Understand and improve the complete funnel from impression → install → activation → trial → subscription → retention Tech & tools You don’t need to be a developer, but you should be comfortable understanding the technology behind mobile growth. You should know or be comfortable working with: Firebase Analytics · App Store Connect · Google Play Console · Meta Ads · Google Ads · Apple Search Ads · RevenueCat · Adjust / AppsFlyer · Meta SDK You should understand how analytics, attribution, advertising, subscriptions and product data fit together. What we’re looking for We’re looking for someone who: - Thinks independently and makes decisions quickly - Is highly analytical and comfortable with numbers - Understands why a campaign, product or funnel is working — not just how to operate the dashboard - Has hands-on experience with media buying - Understands the mobile product lifecycle - Loves experimentation and finding unconventional growth opportunities - Understands both marketing and technology - Keeps up with mobile apps, AI, advertising and growth trends - Can move quickly from “I have an idea” → “let’s test it.” - Doesn’t need to be told what to do at every step Bonus points You’ve previously: - Grown a consumer mobile app - Scaled Meta Ads - Worked with subscription apps - Used Firebase Analytics extensively - Done ASO - Worked with attribution / analytics SDKs - Improved trial → paid conversion - Worked across product, marketing and engineering - Taken a product from launch → growth → scale The kind of person we’re looking for If you’re the person who sees an app, ad or product and immediately starts thinking: “Why is this working?” “Why isn’t this ranking?” “Where are these users coming from?” “Why aren’t they converting?” “What should we test next?” —you’ll probably enjoy this role. How to apply Send us your CV/LinkedIn along with 2–3 examples of things you’ve personally grown . Tell us what you did and, most importantly, the numbers before and after. We’re looking for someone who wants to own growth , not just execute a marketing checklist. Skills:- Google Adwords, Facebook Marketing, Content Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), ASO, Meta Ads, Revenue growth, Growth Hacking and Conversion optimization