CRM Manager

About the job CRM Manager Location: Bangalore (Office – HSR Layout) Department: Retention / Growth About AppsForBharat AppsForBharat is one of India’s fastest-growing devotional tech startups, building digital-first products that help millions of users practice their faith seamlessly in everyday life. Backed by leading investors like Peak XV, Elevation, and Mirae, we operate at the intersection of technology, culture, and habit formation serving a $44B devotion market. Our mission is to build meaningful, habit-forming products that deeply resonate with Bharat users across Tier 2/3+ cities. About the Role We are looking for a data-driven and strategic CRM Manager to lead the end-to-end customer lifecycle strategy across key verticals such as Puja, Chadhawa, and Astro. This role sits at the intersection of CRM, Product, and Data, and is responsible for driving user activation, engagement, retention, and repeat usage through scalable lifecycle initiatives. You will combine strategic thinking with hands-on execution while building systems that scale month-on-month. What We’re Looking For - 5–9 years of experience in CRM, lifecycle, or retention marketing (consumer apps preferred) - Strong understanding of Indian users, especially Tier 2/3+ audiences - Hands-on experience with CRM tools such as WebEngage, MoEngage, Clevertap, or Braze - Strong analytical mindset, comfortable with cohorts, funnels, A/B testing, and performance metrics - Ability to craft emotionally resonant communication that drives action - Experience managing or mentoring a small team - Bias for action and comfort working in high-ownership, fast-paced environments What You’ll Do - Design and execute end-to-end CRM journeys from onboarding to reactivation - Drive activation, engagement, retention, and repeat usage across Push, SMS, WhatsApp, and Email - Align CRM campaigns with product features, user behavior, and festival/astrology calendars - Analyze user cohorts and channel performance to optimize lifecycle programs - Build dashboards, automate reporting, and create scalable experimentation frameworks - Mentor and manage CRM executives or specialists Do your most meaningful work alongside us. Be a part of something big Skills:- Customer Relationship Management (CRM), Customer Retention, User Engagement, CleverTap, Revenue growth and Revenue management