Deputy Unit Manager - Digital Platforms and Consumer AI

Location Name: Pune Corporate Office - Mantri Job Purpose Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting. Own end-to-end campaign execution — from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web. Duties And Responsibilities Campaign Management (Primary Focus) - Plan, launch, and manage campaigns across Search, Social, Push Campaign - Work closely with content team to manage ad copies, creatives, and landing page requirements - Scale high-performing campaigns and optimise basis performance - Work closely with media/agency partners for campaign execution ________________________________________ A/B Testing & Experimentation - Design structured A/B tests across creatives, audiences, landing pages, and offers - Test hypotheses to improve CTR and cost efficiency - Measure results statistically and implement winning variations - Build a continuous experimentation roadmap ________________________________________ Funnel Tracking & Optimization - Track full acquisition funnel: Discovery to fulfilment - Identify drop-offs and conversion bottlenecks - Partner with Product/Tech to fix funnel leakages - Improve conversion rates and reduce cost per acquisition through data-led actions - Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms ________________________________________ Consumer AI–Led Targeting & Personalization - Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes - Execute & automate remarketing framework - Support personalized communication and recommendation initiatives ________________________________________ Analytics & Reporting - Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV - Create dashboards and performance reports - Analyze campaign and cohort performance - Share insights and optimization recommendations with stakeholders ________________________________________ Cross-Functional Collaboration - Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments - Translate campaign needs into clear requirements for implementation - Ensure seamless execution of growth initiatives across systems ________________________________________ Required Qualifications And Experience Performance Marketing | Campaign Execution | A/B Testing | Funnel Analytics | Consumer AI Targeting | Retargeting | Growth Experiments | Data Analysis | Attribution Tools | Excel________________________________________ Ideal Profile - 1–2 years in performance/growth marketing - Strong hands-on experience managing paid campaigns - Comfortable with data, numbers, and experimentation - Detail-oriented executor with strong problem-solving skills - Experience in fintech/lending/app growth is a plus