Head Of Marketing

' : - ( - ) Experience: 10+ yrs Location: Mumbai, Maharashtra, India Job Type: Full-time We are looking for a strategic, commercially driven Head of Marketing / Chief Marketing Officer to build, lead, and scale the marketing function for a high-growth B2B technology business. This role is ideal for a senior marketing leader with strong experience in B2B enterprise marketing , particularly across CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology. You will own the marketing strategy across brand, demand generation, product marketing, events, performance marketing, and market positioning, with a clear focus on driving measurable business and revenue outcomes. Requirements Key ResponsibilitiesMarketing Strategy & Leadership - Develop and execute the overall marketing strategy aligned with business and revenue objectives. - Build, lead, and mentor a high-performing, multi-functional marketing team. - Partner closely with Sales, Product, Customer Success, and senior leadership to drive business outcomes. - Establish marketing KPIs and performance frameworks linked to pipeline, revenue, acquisition, and brand growth. - Build scalable marketing processes, systems, and operating rhythms. Event & Field Marketing - Own the strategy for industry conferences, trade shows, webinars, customer events, partner events, and executive roundtables. - Develop event programs that generate brand awareness, enterprise engagement, and qualified leads. - Build relationships with industry associations, strategic partners, and event organizers. - Measure event performance and continuously optimize investment and ROI. Product Marketing - Define product positioning, messaging, differentiation, and value propositions for enterprise audiences. - Lead go-to-market strategies for new products, features, and market initiatives. - Conduct customer research, competitor analysis, and market intelligence. - Develop sales enablement assets including presentations, case studies, product collateral, and pitch materials. - Work closely with Product and Sales teams to translate product capabilities into compelling business value. Performance & Demand Generation - Develop and optimize demand-generation campaigns across Google Ads, LinkedIn, Meta, and other relevant channels . - Drive lead acquisition, conversion, pipeline creation, and customer acquisition. - Manage marketing budgets with a strong focus on efficiency and ROI. - Leverage analytics, CRM, marketing automation, and attribution tools to improve campaign performance. Brand & Enterprise Marketing - Strengthen brand awareness and positioning within target enterprise segments. - Develop integrated campaigns supporting business expansion and market penetration. - Build thought-leadership programs, industry content, and executive visibility initiatives. - Ensure consistent messaging and brand positioning across marketing channels. What's Makes You a Great Fit - 10+ years of progressive marketing experience , with demonstrated career growth and increasing leadership responsibility. - Proven experience leading and scaling B2B enterprise marketing functions. - Strong background in CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology businesses. - Demonstrated success across product marketing, event marketing, demand generation, performance marketing, and brand building . - Experience building, mentoring, and managing high-performing marketing teams. - Strong understanding of enterprise customer journeys, sales cycles, and B2B demand generation. - MBA from a reputed business school is strongly preferred; B.Tech or an equivalent technical qualification is an advantage. - Strong analytical mindset with the ability to connect marketing activities to measurable pipeline, revenue, and business impact . - Excellent executive communication, presentation, stakeholder-management, and influencing skills. - Strong strategic thinking combined with a willingness to remain hands-on when required. - Proven ability to build marketing functions and processes in high-growth technology environments . - Strong commercial orientation with a clear track record of creating measurable business value. - Comfortable operating in a fast-paced, entrepreneurial environment and working closely with founders and senior leadership.