Assistant Manager Social Media Marketing

As a Social Media Manager, you will lead the planning, creation and delivery of premium, social-first content across Twitter, Facebook, Instagram, LinkedIn. This will entail working closely with our various marketing / communications teams to help them articulate their needs, shape social briefs, understand social best practice and deliver their KPIs. Content ideation and creation are the heart of this role - and you will be expected to create social post copy, as well as brief and manage creative inputs (design, photography and video) to a consistently high standard that raises the bar in the higher / further academic industry and beyond. Strong working relationships are vital to success in this position. - Develop social media strategy and make plans. - Create original content for social media platforms, email marketing, website and platforms. - Posting stories, posts on social media. - Deploy 360 social marketing campaigns including Facebook, Twitter, Instagram etc. - Leveraging both branding and performance campaign to balance awareness and online sales conversion objective. - Design creatives for organic paid promotion of high quality. - Manage and build relationships with influencers. - Responding to any mentions over social media platforms like Facebook, Twitter, Pinterest, Instagram and engage with the social media users. - Keep Up to Date with all Social Media Trends. - Create Analyse Social Media Performance Report. - Producing a consistent brand message across all the social media channels. - Regular monitoring the competitor social media platforms and creating analysis report. - Working with other departments to develop social media timelines that coincide with the version upgrades, ad campaigns, and other brand messages. - Knowledge of Facebook Postings, Promotions, Business manager accounts, Ad creations, performance analysis, competitor analysis and Facebook mentions. - Apart from postings and promotions, you should have knowledge of analytics to gauge the mood of the audience. - You are all for team game, since you will have to coordinate with various teams (graphic designers, video editors, content writers etc). Requirements:- - Extensive experience in social media promotion. - Excellent skills in data processing and analysis, expert in Excel and data presentation. - Result-oriented attitude. - Experience in Academic Industry Preferred. - Ability to develop the right voice for each social media platform. - Should be able to understand what contents works for account being managed ad based on that should come up with creative ideas of campaigning. - Should have ability of effective content calendar management. - To study and analyse daily media (social news) and generate relevant content. - To study past and current media trends and analyse their impact. - Proven ability to build social media communities. - Creation of Social media calendar which i Skills: Graphic Design, social media strategy , Content Creation, Marketing Analytics, Data Analysis Experience: 0.00-2.00 Years