Senior Product Marketing Manager

Product Marketing Manager (IoT / Telco) Your Role As a Product Marketing Manager, you will play a critical role in shaping how we position, communicate, and sell our products in the IoT connectivity space. You will sit at the intersection of Product, Marketing, and Sales — owning competitive intelligence, sales enablement, and go-to-market execution for key use cases. This is a highly strategic yet hands-on role, requiring deep industry understanding and the ability to translate complex technical concepts into clear, differentiated value. We are looking for someone who already understands the IoT/telco landscape and can ramp quickly to make an immediate impact. --- Why Join Us? - Join a fast-growing company in a complex, high-value industry - Work closely with Product and Engineering on cutting-edge IoT solutions - Be a key driver of how we win deals and differentiate in the market - High visibility and impact across Sales, Marketing, and Leadership - Opportunity to shape go-to-market strategy and messaging --- Your Goals - Equip Sales and SDR teams with compelling messaging, assets, and battle cards - Build and maintain a strong understanding of the competitive landscape - Support strategic deals and contribute to winning high-value opportunities - Drive go-to-market initiatives for key products and use cases --- Your Impact - Develop and maintain competitive intelligence and clear differentiation narratives - Create and deliver sales enablement materials (battle cards, decks, messaging) - Partner closely with Sales to improve win rates and deal execution - Support RFPs and strategic deals with tailored messaging and insights - Contribute to go-to-market strategy for new products and use cases - Collaborate with Product and Engineering to translate technical features into customer value - Build frameworks for content that support campaigns and sales conversations --- What We Expect - Experience in Product Marketing within: - IoT - Telecom / connectivity - Or closely related industries - Strong understanding of the IoT/telco landscape (non-negotiable) - Experience in: - Competitive analysis - Sales enablement - Go-to-market execution - Ability to work cross-functionally with Product, Sales, and Marketing teams - Strong storytelling skills — translating technical concepts into business value --- Preferred Background - Experience at IoT companies, connectivity providers, or modern telco environments - Candidates from traditional telcos (e.g. Vodafone, Deutsche Telekom) considered only if they bring a modern, fast-paced mindset - Experience in scale-ups or high-growth environments is a strong plus --- What Great Looks Like - You deeply understand the market, competitors, and customer needs - You proactively identify gaps in messaging and positioning - You create assets that Sales actually use and value - You thrive in ambiguity and build structure where needed --- Why This Might Not Be a Fit - You don’t have experience in IoT or telecom - You rely heavily on long ramp-up periods to understand technical products - You prefer narrow ownership (e.g. only content or only strategy) vs. broad impact Find more English Speaking Jobs in Germany on Arbeitnow