Product Lead - Digital Platforms

Roles & Responsibilities PRINCIPAL ACCOUNTABILITIES 1. Product roadmap and requirement management  Understand business objectives, customer pain points and channel priorities for App and Web journeys.  Translate business requirements into product backlog, user stories, BRDs, acceptance criteria and release scope.  Prioritize requirements basis business impact, customer experience, regulatory need and technology feasibility.  Maintain product roadmap and ensure alignment with POD Head, PMG, Business and Technology teams. 2. Product lifecycle and delivery management  Own delivery of assigned digital journeys from requirement discovery to go-live and post-launch monitoring.  Coordinate with IT, Design, Analytics, Operations, Risk and Compliance teams for timely execution.  Track sprint progress, dependencies, defects, UAT observations and release readiness.  Ensure all deliverables are closed as per approved scope, quality standards and committed timelines. 3. Customer journey and UI/UX coordination  Work with DCX/UI-UX teams to design clear, intuitive and customer-friendly journeys.  Review wireframes, screen flows, communication content and customer touchpoints for journey consistency.  Identify customer friction points and recommend improvements to improve adoption and conversion. 4. KPI monitoring and post-live governance  Monitor journey performance through leads, funnel conversion, drop-offs, feature adoption and business output.  Work with Analytics teams to validate KPI dashboards and highlight performance gaps.  Drive post-live issue resolution, improvement backlog and course correction actions. 5. UAT, release and change governance  Plan and coordinate UAT with Business, Product, Operations and Technology stakeholders.  Ensure defects are tracked to closure and release sign-offs are obtained before deployment.  Support release notes, training inputs, SOP updates and communication for new launches. 6. Stakeholder management and governance  Facilitate discussions with Business, PMG, IT, COE, Analytics, DCX, Risk and Compliance teams.  Prepare project updates, risk trackers, milestone status and governance notes for POD Head review.  Escalate blockers impacting delivery timelines, business performance or customer experience. 7. Team development and execution discipline  Guide managers and team members on requirement detailing, UAT discipline, delivery tracking and product governance.  Establish ownership, review rhythm and documentation hygiene within the product delivery team.