Performance Marketer

Job Title: Performance Marketing Executive (E-commerce & Lead Generation) Location: E-154, Sector 63, Noida, Uttar Pradesh We are looking for a highly motivated Performance Marketing Executive with proven experience in e-commerce marketing and paid advertising to drive online sales, generate high-quality leads, and maximize campaign performance. Key Responsibilities - Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and YouTube Ads . - Drive revenue for our Shopify-based e-commerce store while generating qualified B2B leads. - Manage campaign budgets and continuously optimize ROAS, CPA, CPL, CTR, and Conversion Rate . - Launch and optimize Search, Shopping, Display, Performance Max, and Remarketing campaigns . - Monitor campaign performance and prepare weekly/monthly reports with actionable insights. - Implement and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion API . - Conduct A/B testing of creatives, audiences, landing pages, and campaign strategies. - Collaborate with the design and content teams to create high-converting ad creatives. - Optimize product feeds, landing pages, and conversion funnels to improve sales and lead quality. - Stay updated with the latest digital marketing trends, platform updates, and AI-powered advertising tools. Required Skills & Experience 2–5 years of hands-on experience in Performance Marketing. Proven experience managing e-commerce advertising campaigns with measurable results. Strong expertise in : - Meta Ads Manager - Google Ads - Google Analytics 4 (GA4) - Google Tag Manager (GTM) - Meta Pixel & Conversion API - Experience with Shopify or other e-commerce platforms. - Strong understanding of conversion tracking, attribution models, remarketing, and audience targeting. - Ability to analyze campaign data and optimize for maximum ROI. - Excellent analytical, communication, and problem-solving skills. Preferred Qualifications - Experience in Sales campaigns. - Knowledge of SEO and Conversion Rate Optimization (CRO). - Familiarity with CRM tools and marketing automation platforms. - Experience marketing electrical, lighting, IoT, industrial, or technology products will be an added advantage. Why Join IPrealm Technologies Pvt Ltd ? - Work with one of India's growing brands in *Smart Lighting, Energy Monitoring, and Automation*. - Opportunity to manage campaigns across both *E-commerce* and *B2B Lead Generation*. - Exposure to innovative IoT and energy-efficient technologies. - Performance-driven growth opportunities and a collaborative work environment. Job Type Full-Time | On-site Location IPrealm Technologies Pvt Ltd E-154, Sector 63, Noida, Uttar Pradesh